Strategy, Creative Direction, Art Direction, Branding, UX/UI

Tilley

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The Ask / Rebrand and reimagine a responsive custom experience to be built on Shopify platform

Role / Creative & Art Direction, Design, UX/UI
Iconography: Anastasiya K

Being in the industry for nearly 50 years, Tilley was looking to modernize their brand, and migrate to a responsive e-commerce platform. From defining the art direction for the model photography to finessing the user journey of product selection, I had the priviledge of wearing many hats.

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Selected Works

SunbeltProject type

WattpadProject type

SheertexProject type

MESProject type

VWProject type

Wattpad LoveProject type

BMO Bank of MontrealProject type

UPSProject type

BacklotProject type

EF Education FirstProject type

BollywedProject type

RogersProject type

From the mind of PushProject type

RefurnishrProject type

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