Creative Direction, Art Direction, Branding, Concepts

Wattpad

The Ask / Increase brand exposure and community engagement 

Role / Creative & Art Direction, 
Animation: Pyramid Attack & Monkeytrick | Illustration: Drew Shannon

As the Creative Director at Wattpad, I had the privelege to work closely with the Sales & Marketing teams in developing creative concepts to boost the revenue arm of the business, while increasing global brand exposure.  The result was a carte blanche creative canvas resulting in: social contests, co-branded campaigns, an epic rebrand & the celebration of Wattpad's 10th birthday!