Creative Direction, Art Direction, Branding, Concept

Wattpad

The Ask / Increase brand exposure and community engagement 

Role / Creative & Art Direction

To encourage North American brand awareness and engagement Wattpad's first campaign was born. "Love Notes to the World"- encouraged users to tell us what they felt the word need more of. Using the power of SEO- these words would surface relavant content from the platform in addition generating shareable social content. 

Told you there was more..... We harnessed the data to help fuel the grand finale of our campaign.

Inspired by the top words entered- we organized a live stream of local artists freeforming a mural. Met with great anticipation and excitment- Wattpad users were glued to their devides as our final "Love Note to the World" came to be...