Creative Direction, Art Direction, Branding, UX/UI

Sheertex

The Ask / Rebrand and apply to print, e-commerce platform, and all digital channels

Role / Creative & Art Direction, Design, UX/UI
Iconography & Co-AD: Monkeytrick

Launching a new line of indestructible sheers- my client required a strong and distinctive look and feel that would pose as a stand out brand in a heavily saturated market.  Using the existing logo as a starting point, all elements from photography to iconography were developed in order to create a holistic and cohesive brand across all channels.